For this live brief set by an external company, I developed a non-alcoholic drink brand designed to promote relaxation and balance. The concept centres around a refreshing elderflower-infused beverage enhanced with CBD, known for its calming yet uplifting properties. To complement the core flavour, I introduced a range of variations featuring raspberry, lime, orange, and blueberry – each crafted to offer a sensory escape while maintaining a vibrant, energising feel.

 

This project challenged me to create a bold and contemporary brand identity that reflects the drink’s soothing qualities while appealing to a modern, wellness-conscious audience. From flavour development to visual storytelling, every element was designed to communicate a sense of calm, clarity, and connection.