This campaign against fast fashion was one of my most rewarding projects, blending creativity with a meaningful cause. Working alongside Millie and Bella, we upcycled second-hand t-shirts from local charity shops and used leftover fabric for posters, ensuring every aspect of the campaign reflected our commitment to sustainability. The bold, fluorescent inks and imperfect textures symbolised our message of buying better and reducing waste.

 

We designed two photoshoots to capture the essence of the campaign: one outdoors, using natural light to show the t-shirts in real-life settings, and another indoors with a vibrant yellow backdrop to highlight the designs. The intense colours and graphic typography were key in drawing attention and amplifying our message.

 

This project was a dynamic, collaborative experience that pushed me to combine digital and analogue techniques to create something impactful, memorable, and socially relevant.